What is website conversion rate? A website’s conversion rate is a measure of how many people who visit the site decide to take an action that you have decided beforehand is something that will benefit your business. A typical example would be to buy something...
Keyword Research in Plain English An important part of getting visitors to your website is to be featured high on the list of sites that Google shows when somebody types in a search request. Keyword research is critical if you are going to achieve this. This guide...
This Content Management System in Plain English is intended for non-technical readers to gain an overview of a very popular approach to modern website design. It shows the business benefits of using a Content Management System (CMS). In addition it touches on why...
Google Analytics in Plain English – In plain English, how we use Google Analytics to measure the success of your website and your company’s business online. What do we mean by ‘analytics’? Let’s think about our “bricks and mortar” business, rather than our...