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A selection from our Digital Marketing articles

Digital Marketing Pro

Digital Marketing Pro

This blog outlines who the DMI is, what the CDMP certification covers, why I studied for it and how I was successful in obtaining it.

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5 simple steps to boost your website conversions

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A website’s conversion rate is a measure of how many people who visit the site decide to take an action that you have decided beforehand is something that will benefit your business. Here are a few things you can do to increase your website conversion rate.

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Keyword Research in Plain English

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Keyword Research in Plain English An important part of getting visitors to your website is to be featured high on the list of sites that Google shows when somebody types in a search request. Keyword research is critical if you are going to achieve this. This guide...

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Google Analytics in Plain English

Google Analytics in Plain English

Google Analytics in Plain English - In plain English, how we use Google Analytics to measure the success of your website and your company's business online. What do we mean by ‘analytics’? Let’s think about our “bricks and mortar” business, rather than our website for...

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