What are the benefits of content marketing?
What is Conent Marketing? In a nutshell it is creating valuable and helpful content What are the benefits of content marketing? The benefits are manifold, and include: 1. Leads to increased website traffic and conversion rates. 2. Generating brand awareness and...
Digital Marketing Pro
This blog outlines who the DMI is, what the CDMP certification covers, why I studied for it and how I was successful in obtaining it. What’s in this blogpost – who is it for? If you’re in business it will give a very high level view of what’s involved in digital...
5 simple steps to boost your website conversions
What is website conversion rate? A website’s conversion rate is a measure of how many people who visit the site decide to take an action that you have decided beforehand is something that will benefit your business. A typical example would be to buy something...
Keyword Research in Plain English
Keyword Research in Plain English An important part of getting visitors to your website is to be featured high on the list of sites that Google shows when somebody types in a search request. Keyword research is critical if you are going to achieve this. This guide...